Currently being ran by a couple of crooks, Hot Import Nights (HIN) is the country's largest touring automotive lifestyle event and the leading influencer in the sport compact car market. In addition to a dazzling display of the nation's best and most numerous customized show cars, this one-of-a-kind pop culture experience also features live music/dance performances in a unique lights-out, nightclub atmosphere. Revelers are treated to elaborate product displays from sponsors such as Boost Mobile, NOS Energy Drink, The Army National Guard, Pioneer, Envizio, Bridgestone, GM Tuner Source and more.

Accompanied by its sister event series Nightshift, which features modified cars, drift demos, Freestyle MotoX, dyno runs, and bike stunts, the touring festival boasts 21 shows in the U.S., attended by almost half a million auto enthusiasts, in addition to international shows in Guam, United Kingdom, Puerto Rico, Brazil, among others.

Hailed by Newsweek magazine as the "Lollapalooza for millions of hipster-hobbyists", HIN has been leading the automotive scene to new heights year after year. The event's innovative format and highly sought after content attract record attendance numbers in key markets, setting a new standard for car shows.

In September, 2007, videogame giant THQ released Juiced 2: Hot Import Nights worldwide, on Xbox360, PlayStation2, PlayStation 3, PSP, Nintendo DS, and select mobile platforms, which became one of its highest selling videogames of the year.

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History of HIN

1999

- HIN signs major sponsors such as Meguiar's.
- Expands to four shows, including the first Northern California event.
- To accommodate the masses, HIN moves into convention centers and becomes the first ever indoor, lights-out automotive nightclub event.
- Hot Import DAZE, the outdoor sister event series, is born.

2000

- Mazda signs on as the first OEM car manufacturer sponsor.
- With only six staff members, HIN travels beyond its home state of California to New Jersey, Chicago, and Ft. Lauderdale.

2001

- Valvoline comes aboard as Presenting Sponsor.
- The HIN movement gains tremendous momentum and expands to 12 cities, including Dallas and Seattle.

2002

- The HIN footprint continues to grow, rolling into New Orleans, Houston, and Orlando.
- Pepsi signs on as the first consumer brand sponsor.
- Hired by SEMA to host the International Auto Salon, a two day event at the Long Beach Convention Center that channeled Tokyo Auto Salon.

2003

- The hottest and most talented up-and-coming artists are found on the "Pepsi Urban Stage," which becomes a key attraction of the show.
- The innovative "Ride and Drive" program is developed in partnership with Skip Barber Racing and BFGoodrich Tires.
- Mazda Club stage features the biggest club DJs of the year, such as Donald Glaude, Charles Feelgood, and Christopher Lawrence.

2004

- London hosts the first international HIN.
- Attendance increases 30 percent, making 2004 our biggest year ever.
- HIN attracts celebrities such as MTV's Wee-Man, Playboy's Playmate of the Year Carmella DeCesare and 50th Anniversary Playmate Colleen  
Shannon, Brande Roderick from the TV show "Baywatch," Tera Patrick, Good Charlotte, and others.
- VIP Auto Fashion is created due to high demand, with a focus on luxury and exotic vehicles. Dupont Registry serves as presenting sponsor.

2005

- HIN kicks off the year with a new title sponsor, XM Satellite Radio, who helps bring live music performances to every event, as well as McDonalds
- D Force releases HIN Edition Hot Wheels to major retailers such as Target and Wal-Mart.
- Addition of Electronic Gaming Zone with 70 gaming kiosks and competitions.
- HIN's Modeling Program attracts girls gracing the pages of Maxim, FHM, and Stuff magazines, making it the most prestigious model program among all automotive events in the U.S.

2006

- Mazda Mainstage features headline acts from Cassie, Pitbull, Tami Chynn, Chamillionaire and Twista among other well-known rap, hip-hop and R&B artists.
- 1000+ Nightshift attendees experience autocross competition behind the wheel of the supercharged Chevrolet Cobalt SS cars in the Skip Barber Racing and BF Goodrich the "Kick ASSphalt" Tour

2007

- Boost Mobile signs on as the title sponsor for Hot Import Nights
- NOS Energy Drink becomes the official energy drink of Hot Import Nights and Nightshift Events.
- Thousands of Nightshift attendees participate in the Mazda Challenge competing behind the wheel in identical Mazda3 cars using Dunlop Tires and instruction by Skip Barber Racing.
- NOS tours with a mobile studio to photograph contestants for a NOS spokesmodel and poster girl.
- HIN's Mazda Main Stage features performances by E-40, Sean Kingston, Eve and Miri Ben Ari among other well-known rap, hip-hop and R&B performers.
- National Guards' Nic Ashby's G35 Fallen Soldier Tribute car goes on the HIN tour, as well as being featured in national magazines.
- THQ launches the Juiced 2 Hot Import Nights video game on four popular console game platforms. The international press introduction is held at the Nightshift San Diego event.

2008

- Valvoline Dyno Challenge at Nightshift Events takes horsepower competition to a new level with Valvoline's mobile dynamometer.
- The Hot Import Nights and Nightshift Events Tour expands to 22 events.
- Erin McKinnon, Maxim Magazine's 2007 Hometown Hottie winner, joins the HIN Tour as a featured model.
- Nightshift Events incorporates XDL Sportbike Freestyle Championship events.
- SPEED Channel launches Hot Import Nights capturing the action from ten segments of the HIN Tour.

2009

- Be a part of our 2009 Tour and help us put your company top of mind with our influential and trend-setting audience.